Sponsorship
By partnering with the Deep Ellum Block Party, your brand will become a visible supporter of Dallas's thriving music and arts scene. This free, community-focused event is the perfect opportunity to engage with a diverse, influential audience in an authentic setting.
Your sponsorship will provide high-impact visibility, including on-site branding and opportunities for interactive brand activations. This isn't just advertising; it’s an investment in the cultural heart of the city that builds positive brand association and community goodwill.
Deep Ellum Block Party
Invest in Dallas's Cultural Nexus
One Epic Day: Saturday, November 22nd
The Deep Ellum Block Party is a city-wide activation of the "Soul of Dallas," honoring its history as the birthplace of the Texas music scene. For partners, this is a unique opportunity to move beyond transactional advertising and achieve true cultural resonance by connecting with the core of Dallas's creative economy and heritage.
150
Years of Legacy
The birthplace of Texas Blues and indie spirit.
100+
Live Artists
A diverse lineup across multiple genres and stages.
25+
Iconic Venues
The heart of Dallas's nightlife and music scene.
The Audience: Cultural Trendsetters
Connect with a difficult-to-reach, discerning, and brand-loyal demographic. These aren't just consumers; they are Dallas's early adopters in arts, fashion, technology, and culinary culture.
Annual Visitor Traffic
7.5 M
Visitors to Deep Ellum in 2023
Average Dwell Time
147 Min
Approx. 2.5 hours of sustained engagement
Geographic Reach
National & Cultural Draw
Drawing visitors from major cultural centers across the entire country.
Core Age Demographic
Key Psychographics
Experiential Spenders
Prioritize unique experiences and quality products over mass-market trends.
Localism Champions
Actively support local businesses, artists, and community-focused brands.
Socially Conscious
Align with brands that demonstrate authentic values and social responsibility.
The Event Ecosystem: A Three-Pillar Journey
The Block Party's hybrid format creates a full-day brand journey, moving from high-volume awareness to deep, immersive engagement. This structure offers multiple, distinct integration points for partners to connect with attendees.
1. Neighborhood-Wide Free Concerts
(3:00 PM - 10:00 PM / Free)
Massive free music exposure across 25+ iconic Deep Ellum venues, showcasing a vast mix of genres (Blues, Hip-Hop, Punk, Indie).
Goal: HIGH AWARENESS
2. Sip & Shop Walk
(Daytime / Ticketed)
A ticketed walk driving traffic into local retail and art spaces, featuring an Artist’s Market, Live Mural Creations, and a Wine Walk.
Goal: TARGETED CONVERSION
3. Neighborhood-Wide Scavenger Hunt
(Daytime / Free)
A dynamic, free challenge leveraging local art and businesses for deep, physical attendee engagement.
Goal: DEEP IMMERSION
Food & Drink Integration
Local eateries serve their best bites with neighborhood hotspots offering dedicated drink specials all day, creating additional micro-sponsorship and promotion opportunities.
Cultural & Media Impact
The Deep Ellum Block Party is recognized for its authentic community focus, earning deep cultural credibility and support from key institutions.
Community Testimonials
“Best thing in 10 years.” — Leah Lane (Rosegarden Funeral Party)
“Deep Ellum (Block Party) thawed out a part of me I didn’t realize was still frozen.” — Poppy Xander (Polyphonic Spree & Helium Queens)
“I'm glad to have been part of it and have everyone reminded how great Deep Ellum can be.” — Tami Thomsen
“Deep Ellum Block Party was everything blessed and more” — Meka Jackson
Institutional Support
DEF & TCA
Event is supported through grants from the Texas Commission on the Arts and the Deep Ellum Foundation (DEF), validating its cultural significance.
Partnership Tiers: Defined Value for Every Objective
We have structured four distinct tiers to ensure maximum alignment between your brand's goals and the Deep Ellum experience, scaling benefits from basic affinity to complete event ownership.
SPONSOR LEVELS
- Presenting Sponsor ($20,000): This will be the highest tier. It will include top-level benefits like stage naming rights, a large on-site activation space, extensive social media and digital promotion, and a high number of VIP tickets.
- Stage Sponsor ($10,000): This is the next level. It will include a smaller activation space, prominent logo placement, dedicated social media mentions, and VIP tickets. Heavy inclusion in the scavenger hunt.
- Community Partner ($5,000): This tier is for brands focused on community goodwill. It will include logo placement on event signage, a smaller on-site presence (e.g., a branded tent), and social media shout-outs.
- Friend of Deep Ellum ($2,500): This is the entry-level tier. It's for smaller businesses or brands who want to support the event and get basic brand recognition. Benefits would include logo inclusion on the event website and a shout-out on social media.